Tag: multiplex
The Tug-of-War at the Multiplex: Why Disney’s ‘Moana’ Remake Stumbled and How Wonder Project Is Finding Its Footing
The global film industry is currently witnessing a fascinating dichotomy in theatrical performance. On one side of the ledger, legacy studios are grappling with the law of diminishing returns as they attempt to mine their intellectual property libraries. On the other, purpose-driven independent banners are discovering that a specific, dedicated audience is willing to show […]