Tag: fracturing
The Fracturing of a K-Pop Phenomenon: Inside the Rise, Fall, and Legal Warfare of NewJeans
The global music landscape was forever altered in July 2022 when a five-member South Korean girl group named NewJeans made an unannounced, paradigm-shifting debut. Produced by ADOR, an independent subsidiary of the multi-conglomerate HYBE Corporation, and masterminded by creative pioneer Min Hee-jin, NewJeans did not merely enter the K-pop scene—they redefined it. With their effortless […]